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Innovate, differentiate, communicate
Discover why design is the number one determinant of whether a product or service stands out and let management expert Tom Peters guide you through the details of successful design services as he redefines business thinking.
Design is about passion, emotion and attachment - and it must be at the heart of every business. Filled with perceptive, provocative and inspiring ideas to transform the way you work, this is your crucial guide to design and in a handy compact size at a bargain price, it's easy to wake up to the new business world.
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