Creation and Integration
its creation in 1974 Dorling Kindersley has published books
that are instantly recognizable to children and adults worldwide.
Initially established as a book packager and then a publisher
in its own right, DK is now part of the internationally renowned
Penguin Group, the second-largest English-language trade book
publisher in the world. The integration of DK and Penguin
links probably the two best known brands in American publishing.
But while DK retains its own unique and completely independent
identity, it benefits from strength and support that an organization
like Penguin Putnam can offer.
DK publishes an extensive range of both adult and children's
reference titles - in effect 'cradle to grave' publishing.
The adult list encompasses many subjects: gardening, conventional
and holistic medicine, pregnancy & childcare, travel, cooking
& wine, natural history, art, sports, popular culture, and
languages. It includes manuals, encyclopedias, atlases, maps
and handbooks. Within the adult list there are longstanding
partnerships between DK and prestigious organizations such
as the AHS, AMA and Columbia University Press that lend weight
to the authority of the books.
children's reference titles are second to none. The list covers
a vast range of children's interests for every age group -
dinosaurs, space, nature, history, religion, sport and science.
In addition the publishing also includes a number of richly
illustrated and highly accessible encyclopedias for learners
of every age.
DK has also teamed up with well-loved names such as Barbie,
DC comics, Star Wars and Disney/Pixar - ensuring DK remains
at the forefront of popular children's publishing.
The award-winning Eyewitness
Books, DK's trademark series, which began life in 1988,
never fail to inform, excite and inspire both children and
adults alike. The series, which has sold over 50 million
copies worldwide, is constantly expanding and the new
titles will be branching out into more esoteric areas. Its
popularity and success will no doubt continue when the titles
start to appear in paperback.
DK Eyewitness Travel Guide series (which began life in
1993) is updated annually and the guides are re-checked thoroughly
before going to print as the information may change during
the time that it takes to produce the book. The reason for
this continual attention to detail is three-fold: