Firstly, it maintains a standard of accuracy and quality that is DK's trademark. Secondly, it ensures that the next generation of consumer will be as interested and attracted to the book as the last and thirdly it wards off the attempts of imitators who may try to copy DK's products, but whom cannot capture the magic on the page in the way DK does. Technology within book production and design is always improving so DK has to constantly push the boundaries and innovate as it always has done.

For the very young and pre-school children DK publishes a fantastic selection of novelty and board books. The My Firstü range of titles are particularly popular for their colorful design and their simple, bold approach and it's proven by the sales figures: over 1.75 million copies of the My First Word Book have been sold worldwide. DK's novelty books include bath books, lift-the-flap books, sound books, touch & feel and scratch & sniff books which are purposely created to open children's imaginations.

Our Backlist
DK holds its backlist titles in very high regard. The success of the backlist titles feeds the ideas and inspiration for the frontlist. They are as much a priority as any of the frontlist titless, and there is a constant emphasis on updating and re-designing popular titles. Some of DK's earliest titles are still in print to day in new and modern formats.