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An International Player
DK remains a strong name in the international markets:
it is one of the few genuinely global players in the
illustrated non-fiction publishing arena with titles
being published in over 40 languages worldwide. It continues
to be the pre-eminent publisher in the illustrated market.
In the English language market DK is working hand-in-hand
with Penguin, its titles being distributed through the
Penguin Group UK, Penguin Australia, Penguin South Africa
and Penguin operations in Canada and India.
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The Future
In the future DK will concentrate on what it does best
- creating first class reference books with spectacular
illustration. DK's aim is to retain its position and to
become the clear front-runner in the illustrated non-fiction
market. New channels will be a priority |
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whether they are direct
to the consumer or through co-ventures with Pearson Education.
Unlike many publishers book retail, though highly important,
is only one aspect of DK's reach and the target is to
bring a quality brand to people who do not, or cannot,
visit bookstores.
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Books with Worldwide Appeal
The recent publication of Animal marked a new benchmark
in reference design that aspires to capture, as close as possible,
the movement and drama of the filmed feature. This completely
fresh and breathtaking treatment clears the path between  DK
and its imitators.
In the future the white background, with which DK first made
its mark, will continue but the design element that is crucial
in all DK books is moving forward, taking an evolutionary
step in these changing times. The books will have worldwide
appeal essential for today's extensive global market. They
are a new generation of books for a new generation of readers.
As with Animal,
the books will retain all the drama and surprise that is DK's
hallmark but will be more integrated, more real, more dynamic,
and more beautiful than ever before.
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© 2010™ DK Publishing 375
Hudson St. New York, NY 10014
PRIVACY POLICY | TERMS OF USE
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